Gone are the $,$$$,$$$ Superbowl Ads???

According to Gary Vaynerchuk businesses need to recognize the ROI of Social Media. The connections that are formed because of Social Media far surpass traditional modes of advertisement, and they are WAY cheaper.

This automatically made me think of the millions of dollars companies spend on Superbowl commercials, because they reach such a vast audience. There are people who watch the Superbowl just for the commercials. With the expansion of Social Media is it possible that Superbowl commercials may longer no cost an extravagant amount of money?